Links between advertising products are important for reminding people of the film's existence, and constantly reinforces and triggers the idea of wanting to see the film into the audience's mind.
Our audience feedback informs us that there are clear links between the magazine and poster. Because magazines are made separately from film marketers themselves, they don't tend to follow as many conventional patterns to promote films. They do sometimes mimic ideas to present the film in the same way that those who made the film would, taking on board similar colour schemes and fonts so that there are many similar connotations being fed to the audience.
