Wednesday, 27 February 2013

Evaluation: What have you learned from your audience feedback?

After finishing our products, we decided to interview groups of people in order to get some feedback from them.

Group 1: 




Group 2: 




Group 3: 




Most of the feedback we received in these interviews was positive and constructive. Generally, they all seemed to agree that:

  • the trailer fitted the conventions of a thriller, and is recognisable as a thriller
  • the lighting, pace, editing and music build tension and grip the viewers' attention
  • the layout of the magazine matches conventions/expectations of film magazines 
  • the incorporation of social media links and the magazine's own mobile phone app are modern and up-to-date, and allow readers get more involved with the magazine
Suggested areas for improvement are:
  • the captions being moved closer together in time within the trailer
  • the poster being more identifiable as a thriller - tended to make sense having seen the trailer, but looks like it could be for a horror film if the trailer hasn't been watched

Other feedback came from posting links to our trailer on Facebook: